Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Yeni Tiyatro · Rebranding
Project type
Rebranding, Art Direction, Brand Strategy, Graphic Design, Web Design
Date
2026
A new visual identity for Yeni Tiyatro, an independent theatre publication and cultural platform in Türkiye.
The project began with a complete rethinking of the brand’s visual language, creating a flexible identity system that could move across editorial, digital and physical environments while maintaining a distinctive connection to theatre and performance.
The identity was developed around a custom YT monogram inspired by the movement and framing of stage curtains, supported by a bold typographic and colour system. The visual language was then extended across the website, social media, motion content, event identities and physical applications including posters, invitations, signage and award ceremony materials.
Alongside the identity design, I led the art direction and visual communication across these touchpoints, creating a cohesive system that could adapt to the platform’s different voices, formats and cultural events.
