DNA Café Bar · Branding

Brand identity for DNA, a café and bar in East London, UK. The identity is built around a bold typographic logo, establishing a strong monochrome visual language for the brand.
The letterforms of the logo were then deconstructed into their basic lines, curves and geometric shapes and reassembled into a modular pattern. This extended the identity beyond the logo, creating a flexible graphic language that could adapt across different applications.
The visual system was applied across signage, menus, takeaway items, stickers, coasters, tote bags and printed collateral, creating a consistent identity across the café’s physical space and everyday brand touchpoints.